about me

Great work comes from great teams. I build both.

I’m a creative director with 16+ years of experience leading global and domestic 360°campaigns across TV, digital, social, magazine ads, major conventions and even large-scale sports stadium activations. My career has been rooted primarily in the health and wellness space, where I’ve worked on everything from detergent to high science oncology brands. Whether it’s launching a new indication, breathing new life into an established campaign, or finding creative ways to navigate a heavily regulated space, I enjoy turning complexity into work that feels clear, human, and meaningful.

What I find most rewarding isn’t just the creative itself, it’s building the teams and relationships that make great work possible. The best ideas come from people who feel supported, challenged, and empowered to contribute, so I focus on fostering collaboration, mentorship, and trust within internal teams and with clients. I’m equally comfortable setting a high-level vision and rolling up my sleeves to refine the details that elevate the work.

I love rules (virgo here! 👋🏼), but I also know when to bend or break them. I believe strategy and creativity work best when they push each other. And I always bring a sense of humor to the process.

For me, creativity is not limited to what I do professionally. I’m passionate about travel, cooking elaborate meals, and photographing them both. Additionally, I’m a long-distance runner who has completed four marathons, proof that I approach challenges with endurance, discipline, and a little insanity.